*推广电子邮件模板
对应的官方文档地址
此页面提供了全面的电子邮件模板，可帮助您在每个阶段传达 Bitwarden 的推出情况。使用您公司的特定信息自定义这些模板，以确保在组织内顺利采用。请确保将占位符文本（例如，[company]）替换为特定于您的业务的信息。
示例时间线：
第 1 个月 ：向 IT 部门、领导层和最终用户发布初始公告（模板 1A、1B、1C） 第 2 个月 ：账户设置、迁移和管理员培训（模板 2A、3B） 第 3 个月： 用户培训课程和参与度跟进（模板 3A） 第 4 个月 ：全面的部署和采用情况跟踪
初始推广公告
在您进行关于采用 Bitwarden 的首次主要沟通时，使用这些模板。
模板 1A：IT 管理员公告
💡示例
When: Use to inform your IT team about their role in the rollout
Subject: URGENT: New security initiative - Your role in protecting [company] from credential attacks
Hello [company] IT administrators,
The situation This year, businesses like ours are losing an average of $6 million a year to credential stuffing attacks - where attackers use compromised passwords to break into systems. Scan the news on what happened at Levi’s, Amtrak, 23andMe – in each case, employees through their passwords were secure, having no idea that reusing credentials was the equivalent of giving attackers access to everything.
Our solution We're implementing Bitwarden Password Manager company-wide to transform how we handle our most vulnerable security layer: credentials.
Your critical role You'll be our security champions, helping colleagues move from password chaos to password confidence. This isn't just a software rollout. You're enabling every employee to work securely without the daily frustration of forgotten passwords and locked accounts.
What makes this different Bitwarden doesn't just store passwords. It generates strong and unique ones, makes secure login faster than insecure login, enables secure sharing, and helps us keep [company name] more secure.
Your next steps
[Insert company-preferred onboarding workflow]
Join our admin training sessions (you'll see firsthand how this transforms the user experience)
Admin training sessions:
Option 1: [event details]
Option 2: [event details]
You're not just implementing a tool. You're giving every employee superpowers against cyber threats.
Thank you, [Sender's name and title]
模板 1B：领导团队公告
💡示例
When: Use to inform senior leadership about the rollout and request their advocacy
Subject: Your leadership needed: Preventing the $4.8M mistake
Dear Leadership Team,
The wake-up call
This year, credential stuffing attacks are costing businesses an average of $6 million annually in direct losses, regulatory fines, and reputation damage. These aren’t sophisticated nation-state attacks – they were preventable breaches caused by employees reusing simple passwords across multiple systems. When one credential gets compromised, attackers gain access to everything - financial systems, customer databases, intellectual property, and more.
The uncomfortable truth
This could happen to us tomorrow. Our employees are juggling countless passwords, writing them on sticky notes, or reusing "variations" like Password1!, Password2!, Password3!.
The transformation
Starting [date], we're implementing Bitwarden Password Manager. This isn't just about security. It's about giving every employee the confidence to work securely online.
Why your visible leadership matters
Employees watch what leadership does, not just what we say
When you mention using Bitwarden in meetings, it signals this matters
Your advocacy transforms this from "IT requirement" to "business priority"
What this means for our business
Eliminate password-related help desk tickets
Reduce breach risk by 95% according to industry studies
Free up 30+ hours per employee annually from password struggles
Your role
Model the behavior: Use Bitwarden yourself and mention it naturally
Champion in meetings: "I love how Bitwarden lets me focus on leadership instead of wrestling with passwords"
Support the transition: Encourage participation in training
Next steps
Your Bitwarden invitation: [timeframe]
Executive briefing: [date/time]
Company-wide launch: [date]
This is our chance to turn our biggest security vulnerability into our competitive advantage.
Best, [Sender's name and title]
模板 1C：最终用户公告
💡示例
When: Use for initial company-wide announcement to all employees about the Bitwarden rollout
Subject: Finally! No more "forgot password" frustration - Meet Bitwarden
Hello everyone,
Picture this scenario
It's Monday morning. You're trying to log into three different systems to start your day. The first password doesn't work—was it Password123 or Password124? The second system locks you out after three attempts. By the time IT resets everything, you've lost 20 minutes and your momentum for the day.
Sound familiar? You're not alone. The average employee spends 12 minutes daily wrestling with passwords and gets locked out of systems 3 times per month.
The game-changer
Starting [date], we're giving everyone at [company] a digital superpower: Bitwarden Password Manager.
What this means for your daily life
Login to anything in 2 seconds - Bitwarden fills passwords instantly
Never forget another password - It remembers everything securely
Stop reusing weak passwords - generate strong and unique ones effortlessly
Work confidently - Browse and access systems knowing you're protected
This isn't another "security requirement" - it's freedom from password chaos.
What's next
Setup invitation coming [timeframe]
Training session: [date/time]
Full deployment: [date]
Get ready to transform your relationship with passwords from frustration to confidence.
Your IT Team
推广过程沟通
在您的推广过程中，针对特定推广场景使用这些模板。
模板 2A：从现有密码管理器迁移
💡示例
When: Use when migrating from an existing password manager to Bitwarden, focusing on the transition process.
Subject: Upgrade time! Why we're switching to Bitwarden (and why you'll love it)
Hello everyone,
The upgrade you've been waiting for: Starting [date], we're switching from [current password manager] to Bitwarden—and here's why this matters to your daily workflow:
What Bitwarden does better
Reliable sync across ALL devices - No more "why is this password available only in Chrome?"
Superior autofill - works on every website and app, every time
Secure sharing - collaborate safely without exposing passwords
Two-factor authentication - extra protection that's actually convenient
Your migration will be seamless
We'll provide step-by-step instructions to move your passwords from [current tool] to Bitwarden. Most people complete the transition in under 10 minutes.
The bottom line
This upgrade transforms password management from a daily frustration into an invisible superpower.
Migration instructions coming [timeframe].
Your IT Team
模板 2B：SSO 过渡通知
💡示例
When: Use when transitioning existing Bitwarden users from standard login to Single Sign-On authentication
Subject: Upgrade complete! Your Bitwarden login just got even simpler
Hello everyone,
Picture this scenario
You're accessing your password vault multiple times throughout the day. Instead of remembering yet another password (your Bitwarden master password), you simply click "Login with SSO" and you're authenticated instantly using the same credentials you already use for [insert IDP system].
The transformation
Starting [insert rollout date], we're upgrading your Bitwarden experience with Single Sign-On. You'll log into Bitwarden using your existing [insert IDP] credentials instead of managing a separate Bitwarden master password.
What this means for your daily workflow
One less password to remember - Use your familiar [insert IDP] credentials
Streamlined authentication - No more juggling multiple login methods
What's next
SSO activation: [insert rollout date]
Support available: [insert support contact]
This isn't just a technical upgrade - it's one more step toward making secure work effortless.
Your IT Team
推广后跟进
在初始设置后，要提高参与度并确保成功采用，使用这些模板。
模板 3A：设置后互动
💡示例
When: Use as a follow-up email after users have received their Bitwarden invitations, encouraging engagement and training
Subject: How's your Bitwarden superpower working? (Plus: upcoming advanced training)
Hello everyone,
Quick check-in: You should have set up Bitwarden [timeframe ago]. Early feedback has been incredible. If you haven't set up yet: Your invitation is waiting in your inbox. Don't miss out on joining colleagues who are already working faster and more securely.
Ready for advanced features? Join our upcoming training:
Date: [training session details]
Can't attend live? Pre-recorded session available
Quick wins to try today:
Use the password generator for your next account signup
Set up autofill to speed through logging in
You're not just using a password manager. You're joining a more confident way to work online. Your IT Team
模板 3B：账户激活提醒
💡示例
When: Use as a reminder for employees who haven't yet activated their Bitwarden accounts before training sessions
Subject: Don't miss out: join your colleagues' password transformation
Hello everyone,
Your colleagues are already experiencing the transformation: Since our Bitwarden launch on [date], we've eliminated countless password-related help desk tickets and employees report saving time daily.
You're missing out:
If you haven't activated your Bitwarden account yet, you're still dealing with the old password chaos while your colleagues have moved to password confidence.
Two-minute setup:
Your invitation from [invitation date] is still waiting. Setup takes less time than your last password reset request.
Training deadline approaching:
Our hands-on training session is [date/time]. You'll need an active account to participate and learn advanced features.
Don't let password frustration hold you back when the solution is literally one click away. Activate your account today and join the transformation.
Your IT Team
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